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BUSINESS MOVES TO THE SOUND OF MUSIC
WITH JBL PROFESSIONAL AT INFOCOMM 07
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ANAHEIM, CALIFORNIA, June 19, 2007 — As in-store atmospherics increasingly differentiate the most successful retail, restaurant and entertainment venues from the also-rans, JBL Professional is emphasizing high-quality audio components as a key requirement to quality atmospherics in today’s competitive commercial environment at InfoComm 07.
“As the last point on the signal chain, the loudspeaker must create a pleasant atmosphere for a business’s customers,” said Rick Kamlet, Director of Marketing, Commercial Sound, JBL Professional. “If businesses are going to spend significant marketing budgets on bringing customers into their stores and on developing a positive in-store visual environment, it’s essential that they choose loudspeakers that enable the pleasant sound that matches the ambition and the quality of the entire program. At JBL Professional, we develop premium loudspeaker systems for the commercial marketplace. The Control Contractor® Series is engineered to look great, sound great, be absolutely reliable, and to be robust and versatile enough to finish any commercial environment.”
As such, the JBL Control Contractor Series of ceiling and surface mount loudspeakers has gained considerable momentum in the contracting community. Control Contractor loudspeakers are installed at some of the most successful retail chains like American Eagle Outfitters, Apple, Bloomingdales, Build-A-Bear Workshop, G-Star Raw, Lady Footlocker, Macy’s, Steve & Barry’s and others. Control Contractor loudspeakers can also be found in restaurant chains like Applebee’s, Caddyshack Restaurants, Cheesecake Factory, and Islands. Recently, more than 800 units were installed at the headquarters of McDonald’s in Oakbrook, Illinois.
Additionally, Control Contractor loudspeakers are prominent in casinos including Caesar’s Palace in Atlantic City and The Golden Nugget in Las Vegas. In addition, successful gyms like Crunch, Golds Gyms and 24-Hour Fitness feature JBL Control Contractor products at numerous sites, and these same sound systems can be found in the health clubs and spas of some of the world’s most prestigious hotels.
“The loudspeaker is a key element of the deliverable for contractors,” says Greg Chatas, President of systems integration firm Sound Solutions. “Our success and our continued good reputation require that the speaker provide intelligibility, good looks and reliable performance! The JBL Control Contractor Series delivers in all these areas and also comes with the right security features and mounting accessories to suit any commercial project.”
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About JBL Professional:
Headquartered in Northridge, California, JBL Professional is the world’s leading designer, manufacturer, and marketer of professional loudspeakers for recording and broadcast, musician, cinema, touring sound, commercial sound and contracting applications. Celebrating its 60th Anniversary in 2006, JBL Professional is the proud recipient of the 2005 Technical GRAMMY® award. JBL Professional is part of the Harman International network of professional and consumer audio companies. For complete product and company information, go to the JBL Professional website at www.jblpro.com.
About the Harman Pro Group:
The Harman Pro Group (www.harmanpro.com) is the world’s largest provider of professional audio products and system solutions for commercial sound, contracting, tour sound, recording and broadcast, musician, portable PA and cinema applications. The Group is headquartered in Northridge, California and includes industry leaders AKG Acoustics, BSS Audio, Crown International, dbx, DigiTech, JBL Professional, Lexicon, Soundcraft, and Studer. The Group is part of Harman International Industries, Incorporated (NYSE: HAR), a leading supplier of high-quality, high fidelity audio products and infotainment systems for the automotive, home and professional markets.
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Copyright © 2007 JBL Professional.
All rights reserved.
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