|Meeting Services, Inc. Relies On JBL Loudspeakers To Transform Exhibit Hall Into Cinema At Comic-Con
ORLANDO, Florida – Ensuring that thousands of dedicated action, fantasy and superhero fans were blown
away with advance previews of the summer’s hottest movies and games, regional audio systems provider
Meeting Services, Inc. supplied sound to the Comic-Con International 2010 convention in San Diego for the
19th straight year. Using a complete JBL solution, Meeting Services transformed the 6,500-person San Diego
Convention Center’s exhibit hall into one of the largest movie premiere venues in the world.
The company deployed an arsenal of JBL loudspeakers, including 24 JBL VERTEC® VT4889 fullsize line
array elements, 24 VT4888 midsize line array elements, and eight VT4880 fullsize arrayable subwoofers. Fill
speakers, delay arrays and secondary room systems included CBT Series column speakers, VRX932LA
compact constant curvature array loudspeakers and JBL EON powered portable loudspeakers. Crown XTi,
MAi and I-Tech amplifiers powered the sound rig. The system was configured with Harman HiQnet™ System
Architect™ software for remote control and monitoring.
Unique from past years was Meeting Services’ deployment of CBT column speakers to create a surround
sound system in the makeshift theater. “The room is shaped like a triangle, which isn’t ideal, but with the CBT
speakers, we were able to angle them in a way that gave us more freedom with the main VERTEC line
arrays,” Freeman said. “We used the directivity of the CBT speakers to our advantage. They’re also
extremely light so I didn’t have to put in any extra rigging points. In the end, I saved more money on the CBT
speakers than what I actually spent on the speakers themselves.”
Founded in 1970, Comic-Con is the annual international preview event for all that is science fiction, fantasy
and popular culture. Entertainment industry executives, producers, directors, writers, stars and their
thousands of fans flock to California every summer to get a first glimpse of comics, movies, television shows
and toys due out that year.
“The entire Comic-Con convention has a very loyal following, so the
most important issue was to make sure the sound coming from the
movies and stage was powerful, epic and most of all, entertaining,”
said Ken Freeman, Technical Director of San Diego, Californiabased
Meeting Services. “Our JBL system has been so successful in
Comic-Con’s history, that producers and directors are actually
cutting customized trailer mixes to sync with our solutions, offering
the perfect sound to the audience.”
With most average movie theaters housing 400 seats, a patron is
usually no further than 60 feet from the closest speaker, left or right.
At Comic-Con, fans could be up to 200 feet from the nearest
speaker, which was a major concern of Meeting Services. Freeman
and his team utilized the power of the VERTEC arrays to ‘trick’ the
ear into thinking it was much closer, offering ideal sound in any
position throughout the venue.
“Comic-Con previews have a huge impact on the success or failure of the movie, so the expectation level for
our systems is at ‘can’t fail,’” Freeman said. “The intense, all-encompassing sound is what makes the
difference between a family staying home to watch a movie online or actually going out of the house to see
the newest release. This event is a chance to show off the depth of sound that cinema theaters offer.”
“Meeting Services is now in its 10th year of owning the VT4889’s and there still is not a product on the scene
that offers the same top-tier quality,” continued Freeman. “With the help of JBL products and support staff,
we continue to make this world-renowned event a completely unforgettable experience for all participants.”
For more information on Meeting Services, Inc., please visit, http://www.msiprod.com.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets – supported by 15 leading brands including
AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by
audiophiles across multiple generations and supports leading professional entertainers and the venues where
they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and
infotainment systems. HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia,
and reported sales of $3.2 billion for the last twelve months ended March 31, 2010. The Company’s shares are
traded on the New York Stock Exchange under the symbol NYSE:HAR.
Harman HiQnet™ is the world's first connectivity and control protocol that integrates all product categories in the
signal chain for professional audio systems of all types, size, and applications. Harman HiQnet no longer requires
the user to manage multiple disparate operating systems or be responsible for programming individual signal
processors, speaker controllers, wireless microphone systems, and mixing consoles. HiQnet was developed by
engineers from across Harman’s Professional Division and is coordinated by the System Development and
Integration Group (SDIG), a team of dedicated systems specialists based in Salt Lake City, Utah.