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NEW JBL VERTEC® SYSTEM FOR
AUDIO EXCELLENCE LIVES UP TO BILLING


NORTHRIDGE, CA, November 23, 2004 — Further reinforcing the JBL VERTEC® line’s reputation for unmatched convenience and professional-quality sound, Albuquerque, New Mexico-based sound company Audio Excellence recently purchased a brand-new VERTEC line array rig. In existence since January 2003, Audio Excellence has quickly established itself as a leading regional rental sound company, serving events ranging from political gatherings and corporate events to festivals and arena concerts.


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When choosing a line array system, Audio Excellence found plenty of reasons to decide on VERTEC. “Its just the best all-round system. We looked at other line arrays but nothing comes close if you look at the whole picture: rigging, weight, price, sound, rider acceptability, and overall return on investment,” said Steve Poulton, President/CEO for Audio Excellence.

As a company covering a variety of events in New Mexico and beyond, there is a strong need for a versatile, flexible sound system. “Like any company we have to get a return on our gear to make it worthwhile. The VERTEC line can be used for so many different applications, and large systems can be quickly rigged by only two people, so labor can be reduced,” Poulton said.

According to Lewis, Audio Excellence is already reaping the benefits of using the VERTEC system. “We have yet for any client to say it wasn’t fantastic!” Poulton added. “Many of our clients are now coming to us because we have the VERTEC rig, or once we have taken it out, the promoter will be asking for VERTEC on their next show.”

“Although Audio Excellence is a relatively new company, and just beginning to implement line array technology this season, the firm is already living up to their name through logistical efficiency and production professionalism,” said David Scheirman, Director of Tour Sound for JBL Professional. “This dedicated commitment to high performance and customer satisfaction is evidenced by their purchase of the VERTEC system, and is consistent with JBL’s company philosophy as well.”

Audio Excellence is based in Albuquerque, New Mexico, and can be reached at 505-306-9055 or www.audioexcellence4u.com.

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