HARMAN’s JBL ScreenArray® Cinema Loudspeakers Create an Outstanding Experience at India’s Cinepolis Ahmedabad Multiplex

 
 
LAS VEGAS, Nevada – HARMAN International India Pvt. Ltd. recently concluded a successful installation of HARMAN’s JBL ScreenArray® cinema loudspeakers at the Cinepolis multiplex in Ahmedabad, India.

India’s promising multiplex cinema industry has witnessed several national and international chains expanding their footprint in India over the last few years. Cinepolis India, part of the Mexico-based Cinepolis multiplex chain, is rapidly expanding its operations in India since establishing its first property in 2009 in Amritsar. Cinepolis, which is internationally recognized for its innovative approach to provide a one-of-a-kind cinematic experience with stellar service, is one today’s fastest growing chains in India, totaling five cinemas with 26 screens and a total of 6,000 seats.

The complete installation project at Ahmedabad included the selection of audio and video systems, spearheaded by Prem Kumar Tewari, Head of Technology, Cinepolis India. The HARMAN Professional India team, comprising Sriram Thandra, Sales Manager and Samir Mistry, Application Engineer, carried out an extensive exercise of learning the cinema’s current as well as future needs to provide the best-in-class sound for its patrons. With the advent of 3D cinema, it was evident that the sound systems would need to match the requirements of the latest in worldwide cinema standards and also leave sufficient room for upgrading.

Each of the six screens at Cinepolis Ahmedabad features a complete system of HARMAN’s JBL ScreenArray loudspeakers, JBL 46462A dual subwoofers and JBL 8340A surround speakers powered by Crown Audio DSi 2000 Series amplifiers, to deliver a spectacular surround sound experience. The DSi cinema amplifiers deliver perfectly matched performance with each award-winning JBL ScreenArray system, making this a winning cinema solution.

By virtue of its location in the bustling Alpha One mall, the Ahmedabad Cinepolis location plays host to most of the major movie releases every week.

“The sound of the ScreenArray loudspeakers and the surround speakers is exceptional. JBL was the natural choice for a number of reasons, the main ones being JBL’s reliability, reputation, sound quality and value,” said Prem Kumar Tewari, Head of Technology, Cinepolis India. “We wanted loudspeakers we knew would be reliable under continuous use and especially suit our requirements for future upgrades. JBL and Crown have been around a long time and are proven successful in movie theaters worldwide. The HARMAN systems easily fill all of our theaters in Ahmedabad with clear and powerful sound, and really complement the excellence of the digital projection picture quality.”

The HARMAN system at Ahmedabad was designed to deliver its fullest output in all l scenarios, including supporting high-quality sound output for 3D screenings, ensuring ease of operation to the user. The headroom for the variations and control in sound output are best managed with this combination of high-performance HARMAN systems.

For Cinepolis to make an impactful statement about providing an enhanced experience to their patrons, it needed to select the best configuration of its audio systems. The new system suggested by HARMAN Professional India has the capability of handling high sound levels with ample headroom, and it reproduces soft whispers to the loudest sound effects, more efficiently. This was ideal for the requirements put forth by the Cinepolis management.

The installation was carried out by, Samir Mistry, with assistance from technicians from MRH Digital Systems, Authorised Business partner for HARMAN Professional’s range of Cinema products in India.

“With the booming development in the Indian cinema/multiplex space, this is a great opportunity for HARMAN Professional to be part of a successful installation.” said Sriram Thandra, Sales Manager, HARMAN Professional India. “We are confident that in the near future, with the increasing demand for premium sound and video, high-end cinema will expand into all cities throughout India. With this partnership, we are further establishing HARMAN as the standard for all Indian cinema.”

For additional information, contact: indiaproinfo@harman.com

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011.